About

Our Mission

What we are here to do — and what we will not.

In one sentence

To open Kazakhstan to travellers who arrive with attention — and to do it without breaking what brought them.

Tourism is, by default, an extractive industry.

A region is “discovered,” its quiet places are advertised, its prices rise, its people start performing for the camera, and within a decade the place that was once worth visiting is the place no one local will recognise.

We have watched this happen in the Mongolian Altai, in Pamir, on Lake Baikal. Kazakhstan is, for the moment, still ahead of that curve.

Fewer journeys, at higher cost, with the money kept local.

Our mission is to keep Kazakhstan ahead of that curve, for as long as we can — by running fewer journeys at higher cost, by training and paying local guides as senior professionals, by building YurtaDa camps that hire from the communities they sit in, and by writing about the country honestly enough that the wrong traveller self-selects away.

We are not here to scale. We are here to be the operator a place can survive having.

The three rules we will not break, even when it costs us a booking.

Commitment 01

Local first, always.

No expedition leaves Almaty without a regional guide on the ground. The economy of a journey stays in the region it crossed.

Commitment 02

Small groups, named guides.

Maximum 8 on expeditions, 12 on escapes. You will know the name and the village of the person leading you before you arrive.

Commitment 03

Honest about what we do not know.

If a road is uncertain, a permit is pending, a season is wrong — we say so. We do not sell promises the country has not signed.

Be the operator a place can survive having.

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